1. Who We Are
This privacy policy applies to the campaign website for Viral Desai and Promila Deswal, Reform UK candidates for Yeading ward in the 2026 Hillingdon London Borough Council elections ("we", "us", "our campaign"). Our website is located at reformyeading.com.
We are committed to protecting your privacy and handling any personal data you share with us responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Information We Collect
We may collect the following types of personal information:
- Contact information — your name, email address, phone number, and postal address if you contact us or sign up to volunteer.
- Communication data — the content of emails, messages, or form submissions you send to us.
- Usage data — technical information such as your IP address, browser type, and pages visited, collected automatically when you use our website.
- Volunteering information — details you provide when expressing interest in helping with the campaign.
We do not collect any special category personal data (such as health, race, religion or political opinions) unless you choose to share it with us directly.
3. How We Use Your Information
We use the personal information we collect to:
- Respond to your enquiries and contact requests.
- Keep you informed about campaign events, news, and activities — only where you have asked us to.
- Coordinate volunteering activities.
- Improve our website and understand how it is being used.
- Comply with our legal obligations.
We will only contact you for campaign-related purposes where you have given us permission to do so or where we have a legitimate interest in doing so.
4. Legal Basis for Processing
We process your personal data on the following lawful bases under UK GDPR:
- Consent — where you have explicitly agreed to receive communications from us.
- Legitimate interests — for example, to respond to your enquiries and manage our campaign activities.
- Legal obligation — where we are required to process your data to comply with electoral or other legal requirements.
5. How We Share Your Information
We do not sell, rent or trade your personal data to third parties. We may share your information with:
- Reform UK — the national party, where necessary for campaign administration and compliance with party rules and electoral law.
- Service providers — trusted third parties who help us operate our website or communications (e.g. email platforms), who are bound by confidentiality obligations.
- Legal and regulatory bodies — where we are required to do so by law, for example under the Representation of the People Act.
6. How Long We Keep Your Data
We will retain your personal data only for as long as necessary for the purposes for which it was collected. Volunteer and supporter contact information will be held for the duration of the 2026 election campaign and deleted within 12 months of the election date, unless we have your consent to keep it longer or are legally required to retain it.
7. Your Rights
Under UK GDPR, you have the following rights:
- The right to access the personal data we hold about you.
- The right to rectification if your data is inaccurate or incomplete.
- The right to erasure ("the right to be forgotten").
- The right to restrict or object to processing.
- The right to data portability.
- The right to withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at hillingdonreform@reformparty.uk. We will respond within 30 days.
8. Cookies
Our website may use cookies and similar technologies to improve your experience. These may include:
- Essential cookies — required for the website to function correctly.
- Analytics cookies — to understand how visitors use our site (e.g. Google Analytics). These are only used with your consent.
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the website.
9. Third-Party Links
Our website contains links to external websites, including Reform UK's national website, social media platforms, and Hillingdon Council. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.
10. Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. However, no internet transmission is completely secure and we cannot guarantee the security of data transmitted to us online.
11. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
12. Contact Us & Complaints
If you have any questions about this privacy policy or our data practices, please contact us at hillingdonreform@reformparty.uk.
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.